Babcock & Jenkins Names Charlie Baker as Chief Executive Officer, Appoints Key Management Staff Members.

Business Editors

PORTLAND, Ore.--(BUSINESS WIRE)--Dec. 18, 2000

Babcock & Jenkins today announced that it has named Charlie Baker as president and chief executive officer.

Baker will lead the company's strategic development while the company's co-founder and managing partner, Bill Babcock, will focus on his role as a direct marketing visionary and chairman of the board.

This appointment marks a significant milestone in Babcock & Jenkins' history of rapid growth; they are the second largest advertising agency in Oregon and have been recognized as one of the fastest-growing companies in Oregon for three consecutive years. Baker's appointment to CEO and those of several managers to key staff positions prepare the company for further expansion.

"Charlie's vast experience in business development and his entrepreneurial spirit make him the ideal candidate to sustain and build upon the tremendous growth we have achieved in recent years," said Babcock. "Specifically, his experience in optimizing strategic opportunities will be crucial as we identify and refine our future strategy."

Charlie Baker, former president and CEO of FamilyWonder.com, will be responsible for leading Babcock & Jenkins' business strategy and directing the company's explosive growth. In Baker's previous role at FamilyWonder.com, he was responsible for defining the company's strategic business development and led it to become one of the Top 20 Internet sites in Q4 1999 and Q1 2000. He spent seven years at Nike, where he served as the vice president and general manager of Nike Global Retail and successfully managed the development and growth of Nike's global retail business from $200M to over $1B in revenue. Prior to joining Nike, Baker was the general manager of Britches of Georgetown in Washington, D.C., and vice president at Ann Taylor in New York. Baker is a 1977 graduate of the University of North Carolina.

"Babcock & Jenkins' innovative technology, creative services, and strategic vision poise this company to lead the direct relationship marketing industry into the next century," said Charlie Baker. "I am proud to join Babcock and Jenkins and am excited to work with such an accomplished and talented team."

Baker's appointment to CEO coincides with the appointments of several other senior staff members, each of whom will provide vision and leadership to the company, clients, and employees. Babcock & Jenkins promoted Julie Wisdom to Director of Creative Services and hired Richard Hansen, Controller; Bonnie Johnson, PHR, Director of Human Resources; Dia Doughty, Director of Account Services; and Scott Kuhn, Director of Technical Services. (Biographical information for these executives is available on request.) The management team, which includes COO Denise Barnes, will continue to expand in order to support the company's next wave of growth.

About Babcock & Jenkins

Babcock & Jenkins ((http://www.bnj.com/>) creates and operates powerful interactive direct marketing platforms for sophisticated sales organizations. Current clients include Novell (Nasdaq:NOVL), Quantum (NYSE:HDD), Hewlett-Packard (NYSE:HWP), Polycom (Nasdaq:PLCM), Siemens AG (ADR:SMAWY), and other Fortune 1000 technology companies. The company dramatically surpasses traditional direct marketing performance conventions and expectations through its proprietary data management, profiling, personalized e-newsletters, and automatic lead distribution systems. By unifying traditional print direct mail and electronic marketing, Babcock & Jenkins deploys a technology-driven direct marketing system that profiles prospects deeply, communicates one-to-one with large prospect bases, matures prospects into leads, distributes those leads automatically when they qualify for sales rep attention, closes the gap between leads and sales by automatic surveying, and reports program success and other critical metrics online, in real time. Visit http://www.iROI.com/ for an interactive demonstration and explanation of Babcock & Jenkins' value and ROI proposition.

Founded in 1992 and headquartered in Portland, Oregon, Babcock & Jenkins is a privately held US corporation.